Orange County Intellectual Property Law:

Trademarks

Trademarks can be among the most important assets a company owns.  Unscrupulous competitors may recognize the value of goodwill associated with a trademark and may attempt to knock off an established trademark to cash in on its value without the hard work or investment associated with building a trademark. 

Reputable companies with established trademarks suffer in a variety of ways when dishonest competitors try to capitalize on the trademarks of others.  Among other damages, victims of trademark infringement can lose sales.  Worse, a company's goodwill can be diminished when consumers use a "knock off" product that is not equal in quality to a genuine product.  For example, when a customer buys a product based upon an established trademark, believing it to have the qualities associated with that trademark, the customer can be disappointed when the product does not meet expectations.  Such a customer may then shy away from other products associated with the trademark - even the ones which are properly branded. 

For this reason, it is important for companies to defend their trademarks vigorously with an Orange County intellectual property lawyer.  The leading companies in the world jealously guard their trademarks. 

When trademark issues arise, businesses need attorneys comfortable in front of judges and juries.  Experienced Orange County attorneys recognize that winning in the courtroom is usually the product of thorough preparation and trial experience.  Klein & Wilson, based in Newport Beach, California, is one of the leading trial law firms in Orange County. 

Contact Orange County Trademark & Intellectual Property

To speak with our experienced attorneys about intellectual property, copyright, trademark, trade secret, or unfair competition matters, e-mail Klein & Wilson today or call us at toll free (888) 341-1462 for a consultation regarding your rights.